When you think of Chicago what’s the first thing that comes to mind? Is it Barney’s or the House of Chanel on Michigan Avenue? If you only think of Michael Jordan and snow storms when you picture the Windy City you are missing out on some of the dopest fashions! One of today’s hottest luxury fashion brands has been in the city for over 10 years and travels all over the country giving a little piece of Chicago to the world. Ever seen one cool as hell illustrated duck with the blue specs?
Or the super cool geek logo in bright blocked colors?
If you walk the circles of Chicago’s trendy wear then I’m certain you’ve peeped these Fashion Geeks! I stopped by the Store today at 69 East 16th Street and found a cool welcoming environment. They even offered to laugh if I would have hit the electric slide across the floor in my boots…..just like family! 🙂 As I tried a few of the pieces on one thing I noticed was the quality of the materials they use. I was really feeling the deigns on the clothes so I asked store owner and designer Alonzo ‘Zoe’ Jackson a few questions about the pieces and his inspiration.
Born and raised on the South side of Chicago Fashion Geek began when Zoe was a just a teen sketching the now famous duck mascot. The brand started out with handmade pieces created by the founders but as clientele and demand grew, the process did too and the clothes began to be manufactured, although the patches are still hand sewn to this day.
Fashion Geek is one of the most recognizable brands out of Chicago. Celebrities often rock FG including D. Rose,Kanye West and Lupe Fiasco. I asked Zoe what makes his brand stand out from the rest, he said its quality. “I’m ready for a hater to say something, its at the top of everything.” Most pieces range from $40-$600 and you can stop this South Loop treasure at 69 East 16th Street daily from 12-7, 312-465-2664. I had a good laugh or two this afternoon when I stopped by and everyone in there was really nice. Go check out Fashion Geek on IG @fashiongeekzo and Twitter @fashiongeekzo